12 January 2024 – In January 2024, the Information Commissioner’s Office (ICO) fined HelloFresh £140,000 for sending millions of unsolicited marketing emails and texts. The campaign violated Regulation 22 of the Privacy and Electronic Communications Regulations (PECR), which governs direct marketing communications. The ICO found that HelloFresh failed to obtain valid consent and did not offer clear opt-out mechanisms. This enforcement action underscores the importance of transparent marketing practices and proper consent management. It also signals the ICO’s renewed focus on consumer protection in digital advertising. Businesses using email or SMS marketing should review their consent logs and unsubscribe workflows to avoid similar penalties.
Read the full article on: Data dispatch – April 2024 | RPC
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